Helena Babiski

Helena currently serves as the Interim Director of the Registration and Enrollment Services Department at Coconino Community College in Flagstaff, Arizona. She has been a part of the Registration and Enrollment Services Department since 2018, previously holding the position of Assistant Registrar for Transfer and Articulation. Before her role at CCC, Helena was part of the statewide organization AZTransfer, that collaborates with the three state universities and community colleges to establish articulation and transfer agreements for students. With over 11 years of experience in higher education, she began her journey as a program coordinator, focusing on first-year students at the University of Arizona, College of Medicine-Phoenix. In 2019, Helena became a member of PACRAO, joining the 2nd Leadership Development Institute (LDI) cohort, and she has remained actively involved, serving on various committees. Helena is enthusiastic about her participation in the LDI program, this time serving as a faculty member for the 2023-2024 co-hort, previously serving alongside Marc Booker as a co-faculty during the 2022-2023 co-hort. Helena’s continued engagement and participation in PACRAO reflects her dedication to professional development and contribution to the field of higher education.

Title: Interim Director of Registration and Enrollment Services
Institution: Coconino Community College

PACRAO Leadership Positions

• 2023-2024 Leadership Development Institute Faculty
• 2022-2023 Leadership Development Institute Co-Faculty
• 2023 Nominations and Elections committee co-chair
• 2022 Nominations and Elections committee member
• 2022 Program Committee Member
• 2021 - current Diversity Development Committee member
• 2020 Nominations and Elections Committee member
• 2019 Leadership Development Institute cohort member

• 2021: ED Talk– We turned on a dime & turned out fine (panel)
• 2021: Book Club: We Should All Be Feminists (co-presented)
• 2023: ED Talk – PACRAO’s impact on personal & professional growth

Julia Pomerenk

Julia served as the dean for the faculty of the LDI and is delighted to help build this remarkable discovery and development program. Over the past 36 years, PACRAO has provided Julia with many opportunities to learn and contribute, including roles as PACRAO pal, presenter, and president. Making connections and contributions through PACRAO remains the best part of her professional journey. Julia has enjoyed a long career in student services, starting in admissions and spending the last 33 years working in the records and registration and greater enrollment management area. Prior to her role at University of Oregon, Julia worked as University Registrar at Washington State University and at Pacific Lutheran University.
Julia holds a master of arts in English from The Ohio State University and a Bachelor of Arts in English and Psychology from Pacific Lutheran University.

Title: University Registrar and Assistant Vice President for Student Services and Enrollment Management
Institution: University of Oregon

PACRAO Leadership Positions

• Dean for the Leadership Development Institute (2018 – present)
• Vice President for Professional Development (2015 – 2016)
• President-Elect, President, and Past President (2010 – 2013)
• Vice President for Professional Development (2006 – 2008)

AACRAO Leadership Roles

• Vice President for Records and Academic Services (2022 – present)
• Awards Committee Chair (2018 – 2021)
• Nominations and Elections Committee Chair-Elect and Chair (2016 - 18) 
• Program Structure Task Force Member (2013 - 2014)
• Co-chair of Volunteers for 2011 Annual Meeting in Seattle (2009 – 2011)
• Nominations and Elections Committee Member (2009 – 2010)
• Mentor Committee Chair and Member (2006 -2009)
• Publicity Chair for 2001 Annual Meeting in Seattle (1999 – 2001)

PACRAO Conference Presentations

• Co-presenter for workshop on Leadership and Management (2017)
• Presenter and co-presenter for webinars (2016 and 2018)
• Presenter and co-presenter regularly at Annual Meetings (since 1997)  

AACRAO Conference Presentations

• Co-presenter for Fostering Tomorrow’s Leaders by Ensuring Equity Today (2022)
• Co-presenter for webinar on mentoring (2016)
• Co-leader for workshop, webinar, and session on curriculum and the registrar’s role (2015 and 2016)
• Regular Presenter and Co-Presenter at Annual Meeting (since 2002)

AACRAO Publications

• Co-author for chapter in Mentorship in Higher Education:  Practical Advice and Leadership Theories (AACRAO publication, 2018)
• Co-author for two chapters in Curriculum Management and the Role of the Registrar (AACRAO publication, 2016)

Other Professional Leadership Contributions

• Co-led Program Reviews:
  • Registrar’s Office at the University of California, Merced (2020)
  • Registrar’s Office at the University of the Pacific, Stockton, California (2018)
  • Registrar’s Office at the University of Nevada, Reno (2013)
• Provided Presentations:
  • OrACRAO Conference Presentations (since 2018)
  • WaACRAO Conference Presentations (through 2017)
  • Clover Park Technical College Enrollment Management Retreat (2016)
  • WaACRAO (Washington Association for Collegiate Registrars and Admissions Officers) Annual Meetings (2013 and 2016)ICRC (Intercollegiate College     Relations Commission) of Washington Annual Meeting (2016)
  • ARC (Admissions and Registration Council) of Washington Meetings (2009 and 2015)

Kristen Labrecque

Kristen is the academic advisor for Elementary Education in the School of Educational Studies at the University of Washington Bothell. Prior to this role, Kristen worked in transfer admissions at UWB, and served as the Assistant Director for Admissions Campus Visits & Events at Seattle Pacific University as well as the Associate Director of Student Academic Services, also at SPU. Through these roles in admissions, advising, and enrollment, Kristen has enjoyed PACRAO membership since 2004.

Kristen holds Bachelor of Arts (English Literature) and Master of Education (Curriculum & Instruction) degrees from Seattle Pacific University.

PACRAO Leadership Positions

• 2018-2020: Board Secretary
• 2011: Local Arrangements Committee (Seattle)
• 2009: Writers’ Team Chair

Conference Session Presenter

• 2019: ED Talk – A letter to future leaders
• 2019: Storytelling as a Means of Connection
• 2018: Advising as Recruitment
• 2017: Shining Light for Supervisors (Pre-Conference Workshop with Julia Pomerenk & Marianne Stickel)
• 2017: Homegrown Curricula for Professional Development
• 2015: Change Management (co-presented with Kenda Gatlin)
• 2009: Getting Involved with PACRAO (co-presented with Andrew Anderson)
• 2008: Your Office – The Next Generation (co-presented with Kenda Gatlin & Stephanie Malin)
• 2008: Giving at the Office (panelist, session led by Janet Danley)
• 2008: Getting Involved with PACRAO (co-presented with Andrew Anderson)
• 2007: Getting Involved with PACRAO (where the first PACRAO Bingo Game was introduced, co-presented with Andrew Anderson)
• 2006: Online Advising
• 2004: Online Degree Audits (co-presented with Torrey Landgraf)

Publications

• 2008: Peer Advising
• 2007: Cultural Cues and Management Styles
• 2006: Supervising Student Employees
• 2006: Online Advising

Mark Booker

With nearly two decades of experience working with online and distance education students at the post-secondary level in admissions, registrar, and academic administration roles Marc Booker brings a unique perspective on the trends in higher education from a non-traditional student lens.  As Vice Provost for Strategy at the University of Phoenix, Marc oversees critical path academic initiatives to improve the student experience such as learning platform implementations, curricular enhancements, and developing empathetic solutions to drive improved student outcomes through data.

Marc is actively engaged in the higher education community and in 2016 served as the President for the Pacific Association of Collegiate Registrars and Admissions Officers, and is currently a faculty member for the Association’s Leadership Development Institute.  Since 2009, Marc also has been a regular speaker, contributor, and subject matter expert at national and regional conferences for AACRAO, PACRAO, CAEL, EDUCAUSE, and ACBSP sharing insight on various topics including leadership, process improvement, change management, prior learning assessment, transfer credit, and articulation. Marc most recently authored the Transfer Articulation 101 online course for AACRAO which leads to badging opportunities for participants.  Marc has also contributed to several publications as a co-author for AACRAO’s Guide to Best Practices: Articulation Agreements (2019); writing a chapter on international admissions for the AACRAO International Guide (2016), and was a consultant and named contributor to the Transferability of Postsecondary Credit Following Student Transfer or Co-Enrollment (2014) study published by the National Center for Education Statistics within the U.S. Department of Education.  In 2020, Marc received a Hall of Fame recognition from Blackboard for his contributions in providing thought leadership and innovation in education.

Marc was a founding faculty member of the PACRAO LDI, and for the 2022-2023 LDI Cohort he is fortunate to be serving as the Dean for the PACRAO LDI program.

Marc holds a Doctor of Philosophy in Higher Education Administration from the University of Phoenix.

Title: Vice Provost, Strategy
Institution: University of Phoenix

PACRAO Leadership Positions

• 2022-2023 Leadership Development Institute Dean
• 2017: Past-President/Acting Treasurer
• 2016: President
• 2015: President-Elect
• 2014: VP Professional Development

• 2022: Transfer Articulation 101; Fostering Tomorrow’s Leaders by Ensuring Equity Today (Workshop)

• 2021: Transfer Articulation 101
• 2019: PACRAO’s New Leadership Development Institute; Wayfinding and Developing a Career in Higher Education
• 2018: Best Practices for Managing High-Volume Transfer Credit Operations
• 2017: Process Improvement, Pop Culture, and Popular CRAO Topics
• 2016: Perspectives on PLA and Nontraditional Credit; Annual Meeting Planning for a Large Regional Association 
• 2015: Simplified Leadership: New Manager’s Toolkit
• 2011: Simplified Leadership: The Foundation
• 2010: Engaging and Retaining Your Keepers

• 2022: Leveraging Change Management to Foster Institutional Innovation

• 2021: How Leaders Use Data and Analytics in Higher Education

• 2020: Keeping it Ultra Real: Support for Stakeholders After Making a Change
• 2019: Change Management: It’s Not Just for Project People Anymore
• 2018: Mainstage Panel: Inclusive Education
• 2018: Executive Leadership Summit Panel: The Student of Tomorrow

• 2021: Simplifying Leadership: New Manager’s Toolkit
• 2020: Navigating Change in a Virtual Higher Education World
• 2019: Simplified Leadership: The Foundation; Introducing PACRAO’s Leadership Development Institute Program 
• 2018: PLA – What is Old is New Again
• 2017: Simplified Leadership: New Manager’s Toolkit
• 2016: Managing High-Volume Transfer Credit Operations
• 2015: Perspectives on PLA and Nontraditional Credit; Process Improvement, Pop Culture, and PACRAO
• 2014: Strategies for Process Improvement and Building Your Brand 
• 2013: Simplified Leadership: New Manager’s Toolkit 
• 2011: Simplified Leadership: The Foundation
• 2009: Engaging and Retaining Your Keepers

• 2020: Innovating on PLA Strategies: Creating a Virtuous Cycle
• 2015: Perspectives on Leveraging PLA for Institutional Improvement  

• 2019: Keynote Speaker: Evolving Curriculum Design and Course Delivery Leveraging Ultra – An Agile Approach

• 2019: Change Management: It’s Not Just for Project People Anymore

• 2012: Guidelines for Articulation and Transfer Credit 

• Co-Author of Coronavirus Crisis: Considerations and Recommendations for Moving Traditional Students to Online Learning Modalities at Scale published in Phoenix Scholar, 2020, Volume 3, Issue 1
• Co-Author of Guide to Best Practices: Articulation Agreements published by AACRAO as part of the AACRAO Work Group Report initiative
• Author of The Regulatory Triad and United States Higher Education published in the PACRAO Review, 2018, Volume 9, Issue 1 
• Co-Author of In-house Credential Evaluation Services: Lessons Learned at the University of Phoenix case study published in The AACRAO International Guide 
• Contributor to the 2014 Transferability of Postsecondary Credit Following Student Transfer or Co-enrollment study published by the National Center for Education Statistics
• Co-Author of the initial 2012 Guidelines for Articulation and Transfer of Credit for the Accreditation Council for Business Schools & Programs (ACBSP)

• Transfer Articulation 101 – Self-paced online course leading to a credential offered by AACRAO that reviews the fundamentals and history of transfer credit and best practices in higher education, which was published April 2022

Paul is the Deputy Registrar at the University of California, Irvine and oversees the overall operations of the University Registrar’s Office. Additionally, Paul has been working in higher education for over 20 years as an academic counselor and in a registrar’s office.

As an advocate for professional development and a PACRAOian, Paul sees the high value, guidance and support that PACRAO and the LDI can offer to future leaders. Having a support group and connections outside of your own institution provides LDI participants a network of professionals to discuss the changing landscape of higher education.

Paul completed his Bachelor of Arts in degree at the University of California, Irvine.

Title: Deputy Registrar
Institution: University of California, Irvine

PACRAO Leadership Positions

• 2019 - Nominations and Elections Committee
• 2013-2015 - Treasurer
• 2011 – Nominations and Elections Committee
• 2009 – Local Arrangements Committee, Newport Beach, CA

Nora McLaughlin

Nora was the Registrar at Reed College (retired in 2021) where she oversees the registrar’s office, supports the Dean of the Faculty, and advises the College’s adjudication boards dealing with student conduct. Nora has worked in higher education for over 40 years in a variety of registrar, admission, curriculum, and student success areas.

Nora credits her engagement in professional associations as an essential factor in the breadth of her experience and understanding of higher education. She has served on AACRAO’s Board of Directors andPACRAO’s Board of Directors in different roles, including president.

Nora has made numerous presentations at professional meetings on topics including ethics in higher education, registration innovations, Title IX and sexual misconduct, the evolving role of the registrar, records management, and leadership in higher education. She has assisted in conference planning for AACRAO, PACRAO, and OrACRAO and served as a facilitator in AACRAO’s collaboration to create the Peabody Professional Institute for Senior Academic and Enrollment Services Professionals.

Nora completed her Bachelor of Arts degree at Johnston College, University of Redlands, pursued graduate work in linguistics at California State University, Long Beach, and earned the Master of Arts degree at Reed College.

Title and Institution

PACRAO Board Positions

• 1988-90: Treasurer
• 1998-99: President-Elect
• 1999-2000: President
• 2000-01: Past-President

AACRAO Leadership Positions

• 1997-98: Nominations and Elections Committee
• 2003-05: Nominations and Elections Committee Vice Chair-Elect, Vice Chair
• 2006-09: Vice-President for Leadership and Management Development
• 2009-11: Task Force on Association Governance
• 2010-11: President-Elect
• 2011-12: President
• 2012-13: Past-President

Conference session presenter (sampling of topics)

• American Association of Collegiate Registrars and Admissions Officers (AACRAO) Annual

Conferences

• Campus Culture: Assess, Engage, and Affect
• The Challenge of Change and the Opportunity to Lead
• Parent Services for Small Colleges
• FERPA in Times of Information Exposure
• Pacific Association of Collegiate Registrars and Admissions Officers (PACRAO) Annual
• Conferences
• Ethics and the Profession
• Advice for the New Registrar
• Evolving Role of the Registrar
• Innovative Staff Concepts
• Oregon Association of Collegiate Registrars and Admissions Officers (OrACRAO) Annual
• Conferences
• Title IX, Clery, VAWA, and FERPA
• Ethical Leadership and Service
• Co-opting the Helicopter Parents
• EDUCAUSE Annual Meeting
• Collaborating Within and Beyond the Institution

Publications

• Contributing author: Retention of Student Records (AACRAO 2014)
• Contributing author: Academic Records and Transcript Guide (AACRAO 2015)

Krystal Cortez Bates

PACRAO Leadership Positions:

• 2019:  Local Arrangements Committee (Scottsdale)
• 2020:  Local Arrangements Committee Co-Chair (Seattle/Virtual)

Krystal Cortez Bates is the Associate Director of Student Services at Gonzaga University. She has spent the last 13 years working in higher education. Her personal experience in higher education led her to pursue a career working to help change the lives of students.

A relatively new member of PACRAO, Krystal became more involved as part of the first year cohort of the LDI (Leadership Development Institute). She describes the LDI as one of the most transformative and enriching experiences of her professional career. Krystal is currently serving as the PACRAO 2020 Local Arrangements Committee Co-Chair and feels a strong connection to PACRAO and its members.

Krystal holds a Bachelor of Science in Business Administration degree from the University of Florida and a Master of Business Administration degree from Gonzaga University.  
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Stephen Arod Shirreffs

Stephen was at Stanford for 20 years before retiring in March 2021; his responsibilities included course catalog, web sites, communication broadly, and policy and technology initiatives.

Stephen has attended PACRAO annually since 2011. He has spoken at PACRAO and AACRAO on topics including online accessibility, data and course catalogs, diffusion of innovation, MOOCs, the Groningen Declaration, class meeting patterns, credentialing, and communications strategy. Stephen was a 2017 inaugural Ed Talk speaker. He gave a preconference workshop on Implementing Electronic Records at AACRAO and PACRAO in 2016-17.

Title and Institution

PACRAO

• 2015: Nominations Committee
• 2017: Program Committee, Spokane Annual Conference
• 2019- : Vice President for Publications and Information Technology

Conference session presenter

• American Association of Collegiate Registrars and Admissions Officers (AACRAO) Annual Conferences
  • 2018: Authors and Audiences, or How Aristotle Can Make You a Better Communicator
  • 2018: Implications of Automation (with Aaron Apel, Wisconsin)
  • 2018: Communicating with Your Partners in Student Services (with Kylie Borges, Stanford)
  • 2017: Preconference Workshop: Implementing Electronic Student Records from eTranscript to ePortfolio
  • 2016: Credentialing, the Registrar, and the Future of Higher Education
  • 2016: The Long Road: How Stanford Changed its Standard Class Meeting Patterns
• Pacific Association of Collegiate Registrars and Admissions Officers (PACRAO) Annual Conferences
  • 2017: Ed Talk: Beginnings …
  • 2017: Authors and Audiences, or How Aristotle Can Make You a Better Communicator
  • 2016: Making the Course Catalog a Core Value Again
  • 2016: Credentialing, the Registrar, and the Future of Higher Education
  • 2016: Preconference Workshop: Implementing Electronic Student Records from eTranscript to ePortfolio
  • 2015: The Groningen Declaration
  • 2015: The Long Road: How Stanford Changed its Standard Class Meeting Patterns
  • 2014: Telling Your Story
  • 2014: MOOCS: A Reverse Inventory
  • 2013: Diffusion of Innovations, A Practical Workshop
  • 2012: Data Flow & the Modern Course Catalog
  • 2011: Leveraging Accessibility to Change Minds & Open Pathways
• AACRAO Tech and Transfer
  • 2017: Credential Transparency (with John Papinchak, Carnegie Mellon, and Joyce Li, Stanford)
  • 2017: How A.I., Virtual Agents, and Chatbots are Changing the Stakeholder Experience (with Mark McConahay, Indiana, and Mark McNasby, Ivy)
  • 2017: Pronunciations & Pronouns: Technology for a More Inclusive Campus (with Praveen Shanbhag, NameCoach)

Publications

• Guidebook Review – Spokane in PACRAO Newsletter and PACRAO Review (upcoming), 2018
• The Groningen Declaration Today – PACRAO Review, October 2016
• MOOCs, Where are We, What’s Next, and What Do Registrars Have to Do With It? – PACRAO Review, May 2015

Soraira Urquiza

Soraira Urquiza is currently the Registrar for the American Film Institute Conservatory. She is the chair of the Latinx Caucus for AACRAO as well as the VP for Professional Development for PACRAO. She recently completed her Doctorate in Educational Leadership from the University of Southern California and also holds a Master’s degree in Chicana/o Studies from CSU Northridge (CSUN). Dr. Urquiza’s research focused on how Latinas in higher education administration utilize their Big Hoop Energy and professional clapbacks to combat microaggressions while working at historically white institutions. In addition to being an administrator, she also teaches College 1 at Pasadena City College and has taught several courses in Chicanx Studies at various community colleges in Los Angeles as well as CSUN.

PACRAO Positions & Awards

• 2011-2014: Diversity Development Advocate
• 2012: Exemplary New Member Award
• 2015: Local Arrangements Chair, Anaheim
• 2019-2020: Leadership Development Institute Faculty
• 2020: VP Professional Development
• 2021: President-Elect

Conference Presentations

Pacific Association of Collegiate Registrar’s and Admissions Officers (PACRAO)

• 2017: “Ed Talk - From our Membership to our Membership” Presenter
• 2017: “LGBTQ Roundtable.” Facilitator.
• 2016:“Safe Zone and the Registrar's Office: How one little sticker can make a lasting impact on a student” Presenter
• 2014: “ALLY Program Development in the Registrar’s Office: One Year Later.”
• 2014: “Diversity Roundtable.” Facilitator.
• 2014: “Multicultural Professionals: Roundtable” Facilitator.
• 2013: “Not All Students Are Created Equal.” Facilitator.
• 2013: “ALLY Program Development in the Registrar’s Office”
• 2012: “Health, Home, and Work: Creating a Balance.” Presenter

American Association of Collegiate Registrar’s and Admissions Officers (AACRAO)

• 2019: “Women of Color Professionals” Presenter
• 2019: “Latinx Caucus” Facilitator

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